Self Portrait Project
Case studies · Custom activations

Activations we've built.

Bespoke activations for brands, venues, and institutions — each a different machine, engineered around the brief and the room. A look at what we've made and how it landed.

A guest’s self-portrait from the Oscar de la Renta × Mytheresa evening.
Fashion activation · SAGA · New York (Financial District)

Oscar de la Renta × MyTheresa

A one-evening self-portrait activation for the debut party of the Oscar de la Renta × MyTheresa collaboration, staged high above the Financial District at SAGA.

See the case study
The a16z crypto 360° mirror room, glowing on a Tribeca rooftop.
Brand activation · Tribeca rooftop · New York

a16z crypto

A one-day, 360-degree mirror-room self-portrait activation for a16z crypto's NFT Week guest list, where each portrait was minted and airdropped to guests' ERC20 wallets as a proof-of-attendance NFT.

See the case study
Barneys New York × Haas Brothers
Retail activation · Barneys New York flagship, 4th floor · New York

Barneys New York × Haas Brothers

A holiday-season mirror photo-booth inside Barneys' Haas Brothers takeover, tied to a #haasrules charity drive for the Children's Defense Fund.

See the case study
The Self-Portrait Project monolith mid-activation on the floor at Macy’s.
Retail activation · Macy's flagship, cosmetics section · San Francisco

Macy's

A two-day New Year's activation in the cosmetics section of Macy's San Francisco flagship, where guests wrote their intentions on plexiglass before taking a custom mirror self-portrait.

See the case study
Players with light-gun controllers in front of the Big Buck Hunter set.
Brand activation · Chicago

Big Buck World Championship

A self-portrait photo booth built into a decommissioned Big Buck Hunter Pro arcade cabinet for the two-day Big Buck World Championship XV in Chicago, capturing 3,449 branded portraits.

See the case study
The Self-Portrait Project monolith on the Barneys fourth floor, beside the Thom Browne display.
Retail activation · Barneys New York flagship, 4th floor · New York

Barneys New York × Thom Browne

Two Thom Browne-themed mirror photo booths in Barneys' Men's and Women's departments, running 31 days and driving 7,607 captures and 486,618 impressions.

See the case study
Guests posing together on the pillows in front of the Barneys “Make Change” holiday set.
Retail activation

Barneys New York

A holiday photo-mirror activation for Barneys New York that tied every #CENTIMENTS social share to a $5 donation to Save the Children.

See the case study
The Lincoln Summerhouse pavilion on the waterfront.
Brand activation · Pier 17, South Street Seaport · New York City

Lincoln Motor Company (via experiential agency Gradient)

A Self-Portrait Project photo mirror built into a modified shipping container at Pier 17 for Lincoln Motor Company, drawing nearly 2,000 participants over 29 days.

See the case study
The SEAT Spotter rig — a PTZ camera trained on stadium seating.
Custom activation · SEAT Conference · Nashville, TN

SEAT Conference (Nashville)

A QR-triggered, PTZ-camera fan-engagement tool that lets stadium fans capture studio-quality self-portraits from their own seats; debuted at the 2025 SEAT Conference in Nashville.

See the case study
Work with us

Let's build yours.

Tell us about the brand, the venue, or the idea. We'll design the room, the experience, and the output around the mirror at the center.

Start a brand inquiryHow custom activations work
hello@selfportraitproject.com · +1 917.714.3492