Barneys New York × Haas Brothers
Our largest mirror, inside the Haas Brothers' takeover.
For the 2017 holidays, Barneys handed The Haas Brothers creative run of the store, and The Self-Portrait Project installed a large mirror photo booth on the fourth floor. Guests triggered their own studio-quality self-portraits with a wired foot remote and shared them via an opt-in tablet, while every #haasrules post raised money for charity.
The brief
For the 2017 holiday season, Barneys gave The Haas Brothers creative freedom across the store, including the fourth floor. The Self-Portrait Project's interactive mirror installation was integrated into that takeover, set among the Haas Bros. motifs such as the "BOULDER AND WISER" neon signage.
What we built
A large Self-Portrait Project mirror installation on the fourth floor. Participants used a wired foot remote and the mirror to take their own photos on their own terms, then shared the images to themselves via a tablet mounted on the monolith running a photo-sharing app with opt-in waiver language. A charitable mechanic was built in: every social post shared with the #haasrules hashtag raised $5 for the Children's Defense Fund, donated directly by Barneys.
The outcome
Over a 48-day run, the installation produced 14,295 images and 4,585 shares, reaching 1,547,822 people. The #haasrules hashtag activity raised roughly $10k for the Children's Defense Fund.
From the shoot
Want something like this?
Tell us about the brand, the venue, or the room. We'll design the experience and the output around the mirror at the center.
hello@selfportraitproject.com · +1 917.714.3492