We provide elevated photography experiences for social celebrations, brands, and venues.

Our interactive SPP System is the only photobooth that utilizes a two-way mirror + remote trigger - transferring the power of photography directly to the user - and results in beautiful, studio-quality images.

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 About Us

Created in 2009 by artist Andy Lin, the mission of the Self-Portrait Project (SPP) is to provide dynamic, transformative experiences by empowering people in the creation + curation of their own images. The “SPP System” utilizes a two-way mirror, with a camera shooting through the transparent side and the participant located on the reflective side. Using a remote trigger, the participant chooses how and when to capture themself.

In the simple act of letting the model be photographer, the dynamic of the photo changes - as does the energy - and therefore the final image. Giving someone who is accustomed to having their picture “taken” the opportunity to document their own likeness on their own terms produces images that address issues of vanity and insecurity, empowerment and self-esteem, superficiality and substance. As the photographer and model, you are wholly responsible for the images you create of yourself.

The Self-Portrait Project begins with a metaphorical premise: that to catalyze a positive and healing inertia in the world, one must first see one's self honestly in the mirror and then, to take responsibility for what one sees.

 Our Core Values

The Self-Portrait Project was founded with social justice ideals as its roots and a love of photography as its driving force. We tend to eschew props and cheesy backgrounds in favor of letting the subjects of the photographs stand out.

As a values-based enterprise we believe in gender equality, marriage equality, and that other worlds are possible. We believe that Black Lives Matter. We stand by Standing Rock. We believe we can help by providing a visual voice for those who have been marginalized, in a way that empowers.

The project intends to serve as a vehicle through which the zeitgeist is captured by those who inspire and occupy it, and to build a living archive based on a foundation of agency, quality, and community.

 Our Story

The Self-Portrait Project was created by National Geographic Traveler award-winning photographer Andy Lin, who was a co-founder and artistic director for Other Worlds, a multi-media non-profit which sought to document and disseminate cases of living, thriving alternative economies around the world.

During his time with Other Worlds, Andy traveled the globe photographing social movements such as the Landless Workers Movement of Brazil (MST); worker-controlled factories in Argentina; a gifting economy in Mali; and the Zapatistas of Chiapas, Mexico. The self-portrait mechanism in SPP is influenced by the belief ingrained in many of these societies that decisions are best made by those directly affected by them, or, said another way, “nothing about us without us”.

SPP is influenced by and owes a spiritual and aesthetic debt to a wide variety of sources, including Storycorps; the archival work of John and Alan Lomax; Farm Security Administration images from the New Deal; analog photo booths, Susanna Kraus' revitalization of the Imago self-portrait camera, the Handsworth Self-Portrait, David Attie’s Russian Self-Portraits, and an endless array of photographers from Richard Avedon, Diane Arbus, and Paolo Roversi, to Sebastião Salgado, Malik Sidibe, and Henri Cartier-Bresson.