About Us

We're a different kind of photobooth company.

Created in 2009 by artist Andy Lin, the Self-Portrait Project (SPP) is a photo-based, interactive archive project whose mission is to empower people in the creation and curation of their own images. Each project kiosk utilizes a two-way mirror, with a camera shooting through the transparent side and the participant located on the reflective side. Using a remote trigger, the participant chooses how and when to capture her/himself.

In the simple act of letting the model be photographer, the dynamic of the photo changes - as does the energy - and therefore the final image. Giving someone who is accustomed to having their picture “taken” the opportunity to document their own likeness on their own terms produces images that address issues of vanity and insecurity, empowerment and self-esteem, superficiality and substance. As the photographer and model, you are wholly responsible for the images you create of yourself.

The Self-Portrait Project begins with a metaphorical premise: that to catalyze a positive and healing inertia in the world, one must first see one's self honestly in the mirror and then, to take responsibility for what one sees.