Macy's
Write your resolution, then take the portrait.
Macy's reached out to The Self-Portrait Project directly after encountering an installation mirror at Artists & Fleas Soho, commissioning a New Year rejuvenation activation. What made it sing was the interactive twist: a sheet of transparent plexiglass between guest and mirror that let participants literally write their resolutions onto their own portrait.
The brief
Macy's contacted The Self-Portrait Project directly after experiencing one of its installation mirrors at Artists & Fleas Soho. They commissioned a custom activation built around New Year rejuvenation and intention-setting, to be staged inside their retail environment.
What we built
The activation placed a sheet of transparent plexiglass between participants and a custom photo mirror. Guests wrote, drew, or imagined their New Year intentions on the plexiglass before triggering their self-portrait, so the resolution became part of the image. Participants could then share their portrait via iPad or take home a printed keepsake. The installation ran for two days within the cosmetics section of Macy's San Francisco flagship store, where SPP guided a steady stream of participants through the process.
The outcome
Over the two-day run the activation captured 1,637 images, drove 1,080 shares, and generated 365,040 impressions. Macy's also reported a lift in cosmetics sales during the activation period: up 8% against the same dates the prior year and up 18% against the same dates two years earlier.
From the shoot
Want something like this?
Tell us about the brand, the venue, or the room. We'll design the experience and the output around the mirror at the center.
hello@selfportraitproject.com · +1 917.714.3492