Andy Lin developed the Self-Portrait Project system over seventeen years of iteration across art, technology, and experiential activations. Because we own the full stack — hardware, software, UX, and delivery — the patented two-way-mirror method adapts to virtually any brand environment. Each build is an experience first, never a transaction. And the same instrument behind these activations does the impact work — authoring self-representation where it has been denied.
InvestmentFrom $5,000, scaled to the build.
Reviewed5.0 · 146 Google reviews
A custom activation has to do four things at once — look beautiful, feel personal, leave a mark, and ring true. Because the participant authors their own portrait, all four follow.
Beautiful, branded portraits your guests make themselves — and share because they're proud of them, not because anyone asked.
A participant experience designed around your room and your guests — not a booth wheeled into a corner.
Emotional resonance that outlasts a typical photo activation — because being seen is different from being photographed.
Every portrait is shared by choice — guests meet your brand as authors, not data points. That honesty is why the image lands.
Each activation is a different machine, built around the same idea: the participant is the photographer.
A one-evening self-portrait activation for the debut party of the Oscar de la Renta × MyTheresa collaboration, staged high above the Financial District at SAGA.
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A one-day, 360-degree mirror-room self-portrait activation for a16z crypto's NFT Week guest list, where each portrait was minted and airdropped to guests' ERC20 wallets as a proof-of-attendance NFT.
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A holiday-season mirror photo-booth inside Barneys' Haas Brothers takeover, tied to a #haasrules charity drive for the Children's Defense Fund.
See the case studyThe brand is everywhere in the experience and nowhere in the way. We design across three layers — the screen, the room, and the final image — and we build new capabilities for nearly every job.
Draw, sign, or annotate on your portrait.
Two frames composited into one image.
QR phone, wired remote, arcade gun, gesture.
Backdrops that change themselves, in real time.
The Self-Portrait Project operates as a regenerative creative ecosystem — where the technology, the participants, the living archive, and the brand all contribute to a meaningful image-making experience. It's the same method that authored self-representation in Haiti and the West Bank — pointed at a brand moment.
Because participants initiate their own portraits, the images carry more. This gives brands the chance not just to be seen — but to help participants see themselves.
Brands, institutions, and venues we've built custom experiences with — and the partners who help deliver them.
From $5,000, scaled to the build. Because every activation is made from scratch — hardware, software, UX, and delivery, owned end to end — the investment scales with what the room and the brief call for. Tell us about the brand, the venue, or the idea, and we'll scope it.
We design each build backward from the portrait your guests leave with, across four phases: strategy and consultation, creative and technical build, activation and deployment, then delivery and amplification. Because we own the full stack, the patented two-way-mirror method adapts to virtually any brand environment. Each build is an experience first, never a transaction.
We design across three layers — the screen, the room, and the final image — from a branded delivery interface to custom mirror form factors to brand overlays calibrated to your specs. Creative layers like a drawing overlay, double exposure, or an AI background swap can be built in when the brief calls for them. We build new capabilities for nearly every job, so no two activations are the same machine.
Worldwide. Because we own the full stack, the patented two-way-mirror method adapts to virtually any brand environment — so the build can meet the brand wherever the activation lives.
Yes — we install, run, and staff it on-site, so the night takes care of itself and every guest simply steps up and is seen. Branded portraits reach guests in the moment — theirs to keep and share — turning each participant into organic reach for the brand.
Start a brand inquiry and tell us about the brand, the venue, or the idea. We'll design the room, the experience, and the output around the mirror at the center.
Tell us about the brand, the venue, or the idea. We'll design the room, the experience, and the output around the mirror at the center.
hello@selfportraitproject.com · +1 917.714.3492