Barneys Holiday

48 DAYS | 2,819 IMAGES | 1,808 SHARES | 182,608 IMPRESSIONS

Barneys’ 2018 holiday campaign, Make Change, was created in partnership with global humanitarian organization Save the Children, with the message that even small change can have a big impact. SPP supported the launch with one of our jumbo-sized custom interactive photo mirrors. Using a foot trigger remote, participants could snap photos of themselves against the neon backdrop and share their images online via the attached iPad and custom SPP Events app. Every post shared to social media using the hashtag #CENTIMENTS garnered a $5 donation to Save the Children from the Barneys New York Foundation.