Oscar de la Renta x MyTheresa
1 EVENING | 16 MILLION+ REACH | 2.8% ENGAGEMENT RATE
As one of the world’s marquee legacy luxury fashion brands, and one of the leading global luxury fashion e-commerce platforms, Oscar de la Renta and MyTheresa wanted a photo experience which would properly elevate the debut party for their new exclusive collaboration, to be held at SAGA, on the 63rd floor of a landmark Art Deco tower in New York’s Financial District. We set up in the atrium in order to take full advantage of the unique vantage point, and shot with a simple but elegant white backdrop and beauty dish strobe lighting which would allow the luscious materials and color of Oscar de la Renta and MyTheresa dresses to stand out, as well as the personalties and design sense of the many influencers and glitterati who were invited to the event. Our QR Remote allowed the social media-savvy users full control over their own images, as well as the ability to receive their portraits directly on their phones, from which they were able to curate and share their photos to their combined millions of followers.